Microsoft’s deal with Porsche, as announced on Xbox Wire, is good for six years. Microsoft and Porsche will “collaborate on a suite of co-branded initiatives for Porsche and the Forza franchise.”
This begins with the Forza Horizon 3 Porsche Car Pack, which launches today on Xbox One and PC. It includes a series of Porsches, including classics like the 1960 718 RS 60 and newer ones like the 2017 Panamera.
Additionally, Microsoft has announced the Forza Racing Championship Season 3: The Porsche Cup, which is an esports event. Anyone can register here at this registration page.
“We entered this premium partnership with Porsche as a result of their shared passion for sports cars and motorsport,” Turn 10 studio head Alan Hartman said in a statement. “Porsche has a rich history of motorsport which combined with Turn 10’s unrivaled position in digital racing entertainment has formed the basis for a new and exciting form of seamlessly integrated racing entertainment.
“The partners are working to develop and launch new ways to combine driving experiences, racing schools, and dominant motorsport successes with Forza’s regular cadence of high-quality game experiences, content, and events. Our six-year partnership is starting off strong with ForzaRC, and we can’t wait to show everyone what else we have planned.”
Also in the announcement, Microsoft revealed a stat that speaks to how big the Forza series continues to be. According to Microsoft, “over four million players race in Forza each month.”
